You've got to check out Nizmlab

posted by pete on April 29th, 2009

Ever since Unspace-cum-Kolor designer Lukas Dryja came on board in 2007, he’s never failed to impress me with his taste and impressive technical understanding of the challenges inherent in designing for the web. He’s been involved in some of our most demanding branding and user experience engagements to date.

Of course, Kolor has been on a roll lately: first with their awesome Globe and Mail iPhone application, and now they’ve publicly launched Nizmlab.

Best described as a video portal where the content is selected by human editors deemed to have excellent taste, this entirely subjective approach to filtering what’s actually worth watching is desperately needed on the web. It’s completely un-democratic, with excellent results. Of course, your tastes might run askew to those of the Nizmlab editors… but in that case, you might consider this an early warning sign of your own bad taste.

Things certainly seem to be picking up steam: they were on the del.icio.us front page and covered by ReadWriteWeb (which is sort of like TechCrunch if it wasn’t painful to read) today. It might be ambitious, but we hope that opinionated web frameworks like Rails are starting to give way to content that is just as proud of its editorial bias.