Fast times at ScoreMobile

posted by pete on June 24th, 2009

We work closely with TheScore, a really cool sports TV network and satellite radio station based in Toronto. They have been super aggressive with their new media strategy, and it’s starting to really pay off: between favourable coverage in Broadcaster Magazine, to their ScoreMobile iPhone Edition app consistently being a top-10 sports application in the iTunes App Store, we’re really proud of our ability to help them expand their reach.

Behind the scenes, there’s a lot of work that goes into delivering a consistent, timely feed of information to hundreds of thousands of sports junkies all using different devices. Everything is cached, which gets tricky when you support a significant amount of end-user customization like favourite teams. Since the beginning, we’ve worked really hard to eliminate redundant calculations and make all consumers of the data use the same back-end interfaces.

Our big news is that in addition to a major revamp of the iPhone application, we’re now generating a device-neutral JSON feed. This feed is now being used to power the just-released ScoreMobile BlackBerry Edition, which was featured prominently on several media outlets late last week.

Other new changes include a much snappier user interface which is better at remembering state between uses, great support for using the app when the Internet is unreachable, and last but not least, video.

Sports geeks, take note: ScoreMobile is setting the high bar for real-time sports in the mobile space.